May 09 2008

Images: Generate Ideas and Attract Attention

Char| Category: Miscellaneous, Web Tools, Graphic Design | 0 Comments

2008 CMT Music Awards - Red Carpet
Image details: 2008 CMT Music Awards - Red Carpet served by picapp.com

Guest Post by David Peralty

Something often overlooked by bloggers are images for their content, but with recent reports that most readers skim content equal to around one quarter of what is actually written, an image can sometimes be your only opportunity to hook a reader into really reading all that you have to say.

Just like with all other content, the images you can get for your posts can come from legal or illegal sources. Most people don’t pay attention to this fact, but with companies seeing decreasing revenue, protecting intellectual property is on the rise, so taking images you found from a Google Image search isn’t the best idea.

There are many free and legal sources for images, but you have to be willing to look around.

Currently, I work for PicApp, a company that provides access to high quality images from companies like Corbis and Getty. PicApp allows you to easily embed images in your posts.

Some others worth mentioning that I have used before include Flickr’s Creative Commons images that users have uploaded and given open access to, as well as stock.xchng.

The only issues with these sites are that they don’t always have the highest quality images, nor the latest editorial images.

Some other reasons you might want to make adding an image to your posts a regular endeavor is to break up the content, which can allow it to flow better, or helping convey thoughts, ideas, opinions, or even the overall mood of the text around it.

It allows you to differentiate from your competitors as many bloggers aren’t spending the time and energy finding images worth posting, and this opens up an opportunity for each and every one of you to make the most out of your content and how it is displayed.

One last thing I wanted to note that is special about PicApp, and incredibly useful for me as a blogger is the ability to subscribe to my searches via RSS. If you are a celebrity blogger talking about Miley Cyrus, it can be hard to keep up with everything that is happening with regards to her and her brand, but by subscribing to an RSS feed of your image search, PicApp will let you know when there are new photographs that you can use, and I have already been told that it has helped inspire posts, and I can see it helping some bloggers beat their competition in releasing an article.ek-div.gif
About our Guest Blogger:  David Peralty has been a full time blogger for the last three years, and now works as Community Manager for PicApp while also building his own blogs like eXtra for Every Publisher.

May 04 2008

pMetrics Adds Traffic Source Summary to Dashboard

Char| Category: Web Tools | 3 Comments

pMetricsMy favorite statistics package for my sites just got even better. Honestly, I didn’t think it could, but it did. The team at pMetrics have added a Traffic Source module to the pMetrics dashboard which gives you a quick overview of what the source of your site traffic is including:

  • Search traffic
  • Direct/Bookmark traffic
  • Link traffic
  • Social Media traffic (oooh, this is particularly cool)
  • Email traffic

Of course, this is in addition to the other information on the dashboard such as how many visitors, actions, time spent, bounce rate, the inbound links, top searches, and top content page information.

pMetrics offers a free version of their product, but the paid version is very affordable and worth every penny.  For more reasons why I love pMetrics, check out:

May 01 2008

Happy RSS Day

Char| Category: Web Marketing, Terminology, Video | 3 Comments

RSS Day
May 1st is RSS Awareness Day! In celebration, let’s start off with the best explanation of RSS ever from the folks at Common Craft.

Once you understand what RSS is, you need to find your favorite aggregator. Personally, I prefer Google Reader, but I know many who swear by Netvibes, Pageflakes and Bloglines. (Here is a full list of feed aggregators). This allows you to stay up to date on your favorite sites from one convenient site.

More fun RSS tools:

  • A huge compilation of free RSS icons of all shapes and sizes for you to use on your site
  • Feedburner - the ultimate tool for managing, publishing and monetizing your feed.
  • Mashable has the ultimate list of 120 RSS Tools with everything from readers, plugins, hacks, and such to help you get the most of your feed.

Happy RSS Day! Don’t forget to hug your chicklet today!

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