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Sep
24

5 Easy Ways to Market Yourself Online

By Char

Whether you are running a business, trying to build your reputation as a freelancer or trying to get the word out about a cause, there are 5 fairly easy ways to market yourself online.

1. Your Website

WordpressTraditional websites were fairly static, one-way conversations where the website’s purpose was to inform/education, promote or sell to a specific audience. Today’s consumers want more than that – they want to know who they are doing business with; they want to know the voice behind the product and they want to be able to have a conversation with that voice.

If you have a traditional website, add a blog component to it and open up the conversation between yourself and your potential customers (and existing ones, too). Not only does it give a voice to your brand, it allows you to educate your customers, build a relationship with them and market yourself.

WordPress the perfect platform for adding that blog component. It is open-source, free, and very easy to learn. You can add it on to any existing website or you can start from scratch and let your blog be the face of your online presence.

2. Your Email

This is a real easy one!! Use a signature block in your emails that you send out. Include your name, website address, tagline (if you have one) or one-liner highlighting your area of expertise, and any other contact information you want in front of your potential customers.

3. Get Social

TwitterThere are social networks for everyone and everything! Facebook, Twitter, and Ning are just the tip of the iceberg. Social networks allow you to expand your own network and tap into the connections of others with similar interests. Be professional, consistent and genuine in all of your social networking endeavors and you never know what doors will open!

Discussion forums are another form of social networking. Find forums that are in your area of expertise or your potential customers area of interest and get involved. Ask questions and answer questions, be genuine and willing to give before you expect to receive anything!

4. Be Part of a Two Way Conversation

Develop a list of other sites that encourage two way conversation and get involved. Leave meaningful comments on posts that interest you. Always use your first name or recognized nickname when leaving a comment. Do not insult the site owner by leaving “keywords” in place of your name – I usually delete those comments here. Do leave the URL of your website in the URL field (when available) and use an email address that works in the event that the site owner would like to continue the conversation directly with you.

5. Be a Guest Author

Most blog owners I know will gladly post an article written by someone else along with a byline, if that article is well written and pertinent to the site. This is a great way for you to share your expertise with a different audience and expand your reach at the same time.

Your Turn…

This is by no means a complete list! What are some other ways you have used to market yourself online?

Thanks to Ryan at College Crunch for inspiring this post.

Categories : Marketing

6 Comments

1

Blogs are great for websites becuase your market give you their feedback and comments, its like conducting market research, but on your site all the time.

2

I think you have a great list so far and I would never think about placing a blog on my current site but it makes a lot of sense. The consumer is changing and old tricks no longer work! I would also say people also look for testimonals.

3

Marketing is all we need in every online business…I do the first four usually…will consider last method also…btw nice post! :)

4

StumbleUpon? I don’t know if that really qualifies but I know my business continues to get a lot of traffic from StumbleUpon reviews. As a matter of fact, one recent sale actually said that’s how he found me. I know some blog writers (well, tweeters, really) offer to stumble blog posts for you if the article is interesting enough. Just a thought.

5

Thanks for the info. It was really helpful I’m new to all this so anything helps
Thanks again Zaid Velez

6

Thanks for this information, I was doing great online, business wise but I didn’t know the basics as far as getting my name out there and now that my initial business seems to have dried I’m having to learn the things I missed by getting cocky. Thanks again.

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