Essential Keystrokes is…

where I share my favorite tips, tools, reviews and commentary on web design, marketing, blogging, new media and related topics. For more about this site and the voice behind it, check out my About page.


SubscribeFollow me on TwitterLinked In Stumble Upon What I Digg Email me

Archive for Making Money Online

If you are a web publisher who uses Google Adsense as a means to earn extra cash on your web sites, you should have recently agreed to their new Terms of Service (TOS). Did you know that when you agreed to those terms, you agreed to have a privacy policy statement on your site? Do you know that you need to implement that now?

The new terms want you to let your site visitors know that you use technology such as cookies, log files and web beacons on your site in order to serve up the most targeted advertising and that your visitors have the ability to disable the cookies, too.

Jennifer Slegg (aka Jensense) was generous enough to write up an Adsense-friendly privacy policy that you can copy and modify to fit your site. Thank you Jennifer!!

I added the privacy statement to my about pages on my sites that run Adsense (not this one) and it only takes a few minutes to do. Get compliant! Add your privacy statement now.

Categories : Making Money Online
Comments (11)

Pepperjam Network Affiliate ProgramIn January, Pepperjam Network launched its affiliate network to quite a bit of buzz. Pepperjam’s team is not new to affiliate marketing in any way – their team, lead by Kris Jones, are pioneers in the field. This fact makes Pepperjam uniquely qualified to offer the best in an affiliate network – they know what works, what doesn’t, what the affiliate companies need and what the publishers need in order to succeed.

Always looking for good site monetization options, I signed up right away and decided to give a good test run before sharing my experience with it. I use three other affiliate networks, Commission Junction, Link Share and Shareasale, so I have something to compare it to. Of the four networks, Pepperjam offers:

  • The sleekest interface – very Web 2.0
  • The best big picture snap shot of daily activity
  • Plenty of ad sizes and styles to choose from – and you can find them fast
  • Contact information for affiliate managers (something that is lacking on another network)
  • Rapidly growing list of quality advertisers to fit a wide range of niches

Since the launch of the network, I have been impressed by the quality of new programs and partners available to me as a publisher – especially as I have sites in a variety of niches. There is a wide range of companies and products represented from SEOmoz to Sesame Street, Jelly Belly to Orange County Choppers.

If you are looking for new monetization options for your site, check Pepperjam Network for yourself – it could be a good match.  Join Pepperjam Network today!

Categories : Making Money Online
Comments (5)

Auction Ads Becomes Shopping Ads

Posted by: Char | Comments (1)

Shopping AdsEarlier this year Media Whiz launched a new program that allowed web publishers to advertise eBay auction items on their site and then share a portion of the profit if a user clicked, bid, and won the auction. The program was called Auction Ads, and while the idea was great, it was definitely not the easiest way for publishers to earn money from their sites since the ad only paid out if the user actually won the auction.

A few months ago they introduced a new by invitation only beta program for a similar product called Shopping Ads. The premise behind Shopping Ads was similar to Auction Ads – let publishers select keywords that match their content, and then through a partnership with merchants, deliver ads that paid per click instead.

I just got a note from Shopping Ads that they have now combined the two services into one – calling it Shopping Ads. For Standard publishers, the payout is pay per action. However, premium publishers will now recieve pay per click for US and Canadian visitors and pay per action for visitors elsewhere.

You can completely customize your ads to be different sizes, colors, and you select the keywords for the products it will display.

Since you select the keywords, Shopping Ads is not contextual which means you can run it along side Adsense. You can also place the ads at the site level or post level with no limitation on how many you place.

I am really excited about this new and improved version of the two programs. For product based sites, I think Shopping Ads is going to be a great new way to monetize the site.

Categories : Making Money Online
Comments (1)


Team Training NE Celiac Family