Essential Keystrokes is…

where I share my favorite tips, tools, reviews and commentary on web design, marketing, blogging, new media and related topics. For more about this site and the voice behind it, check out my About page.


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Archive for Marketing

Google Olympics logo

The Olympic Games kick off today and whether you are more interested in the athletic stories or the political stories surrounding the games, there is certainly no shortage of information online. If you do a search for Olympics on Google, it finds more than 82,000,000 results and that number is sure to grow rapidly over the next few weeks.

Since I will be spending a lot of time covering the games for the next few weeks at my site Sport Girls Play, I have arranged to have some great guest writers for Essential Keystrokes. There are a few guest spots still available, so if you are interested, let me know.

If you have kids, be sure to check out the Olympic-themed printable activities I have posted on my newly redesigned Printables4Kids site.

GO WORLD! I’m rooting for all the athletes and the inspirational stories that each of them brings to Beijing.

Categories : Marketing
Comments (2)

Twitter, MicroMedia and the Super Bowl

Posted by: Char | Comments (5)

What were you doing during the Super Bowl last night? Being the geek that I am, I was watching it for the commercials only and voicing my opinion about them via Twitter.

Jeremiah Owyang used Twitter to create a MicroMedia event that resulted in more than 2500 opinions on the commercials, their effectiveness, brand relevance, and overall appeal. As Twitterers, like myself, watched the ads we sent our comments to a Twitter address that Jeremiah had set up just for the event. Using one of the Twitter search engines (I was using Twitter Search) I was able to read what others had to say about the commercials, too. Jeremiah has already written a post about the aftermath (A Night at the Twitterbowl), his analysis and some tips to brand managers.

So what ads were my favorite? Overall, I felt the field was pretty weak this year. Too boring, too predictable, and downright stupid in many cases. But if I have to choose, my Top 5 were:

  1. Budweiser’s Rocky/Clydesdales spot – the Clydesdales are always a classic
  2. Coca-Cola – Charlie Brown and balloons parade
  3. Toyata’s Big Wheel races – appealing to the 70s/80s kid in many of us
  4. Diet Pepsi Max – the Chris Katan cameo made it successful
  5. Victoria’s Secret – excellent timing, tie in to both the Super Bowl and Valentine’s Day

Did you miss the game and the commercials? You can see them all in the order they appeared at

What were your favorites? Which ones did you really dislike (Amp Energy, Careerbuilder, and Salesgenie for me)? And which ones do you think the companies got their money’s worth out of? 

Categories : Marketing
Comments (5)

Cyber Monday – Are You Shopping?

Posted by: Char | Comments (0)

Today is officially “Cyber Monday” – the day that Online Retailers anticipate all year long. Afterall, according to the National Retail Federation (NRF), 72 million consumers plan to shop online from home or at work today – that’s up 11 million from last year’s 61 million.
Cyber Monday is gaining popularity with retailers, too. Last year 43% of online retailers offered Cyber Monday deals and this year 72% of them are getting in on the act according to CNN.

So, are you shopping today? What are the hot items on your list this year?

I might do some shopping this evening after the kids go to bed, but I got most of mine done on Friday – online. I was not going to brave the stores, but took advantage of the great deals that my favorite online retailer, Amazon, had all day. Plus, Amazon has the best shipping and has NEVER let me down.

Categories : Marketing
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