Essential Keystrokes is…

where I share my favorite tips, tools, reviews and commentary on web design, marketing, blogging, new media and related topics. For more about this site and the voice behind it, check out my About page.


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Archive for TechToys

SurfShelfWorking on a laptop computer most of the day does not really do much for one’s figure – I have even heard it referred to as “Geek Gut” and “Blogger’s Butt”.  Personally, I love to walk, ride bikes, and play golf, but there isn’t always time or the weather is bad. Riding a stationary bike or walking on the treadmill can be so boring!

Enter SurfShelf! You can attach the to your treadmill, stationary bike or elliptical trainer and watch videos, catch up on your RSS feeds, read your email, and more.

Now, I don’t think you can pound out an in-depth blog post or design a website while jogging on your treadmill, but you certainly could combine some of your more basic tasks with some exercise and take care of two tasks at once. Your heart, waistline, and inbox would thank you.

SurfShelf laptop holder – the Perfect Gift for Working Moms! Only only $39.95

I think it is a pretty cool gadget actually! What do you think? Would you use it?

Categories : TechToys
Comments (12)

Sprint Now Network Ad By The Numbers

Posted by: Char | Comments (4)

Very few commercials are good enough that I want to watch them in the first place, let alone write about them, but the new Sprint – Now Network commercial is so good I have to share it with you.

The ad shares an amazing cross section of data in a very easy to digest format – its visual, relevant and its presenting numbers about what people are using their Sprint cell phones for NOW. Like:

  • The number of cell phone users – then how many just hung up
  • The number of incoming emails – and the power of spam filters
  • What people are searching for
  • How video is being used on their phones
  • The popularity of texting – even in business meetings
  • People using their phones for Twitter – and the fact that 26% of the population has no idea what Twitter is
  • That people are using their phones to research destinations (such as restaurants) and oh, by the way, we even lose those phones
  • And the fact that now, the first thing people do when a flight lands is turn on that cell phone!

That is a TON of information – relevant information with a little humor built in – that is conveyed in less than 60 seconds! And as someone who uses my cell phone for just about every one of those purposes, I got a really good sense that if I ever needed to change providers, that Sprint would have everything that I need. Luckily Verizon has done a great job of offering the services I need at a price I am satisfied with, but if I ever considered changing, the first network I would think of would be Sprint.

What other ads/commercials have you seen that are so effective, especially in today’s highly fragmented ad market?

Categories : Marketing, TechToys
Comments (4)

Should I Get a Wacom Bamboo Fun Tablet?

Posted by: Char | Comments (20)

As a web designer and general web geek, I am always looking for new tools for my business. I have recently decided that I just might want a Wacom tablet, but I am not sure if I should get one or not.

Wacom Bamboo Fun

I have been looking at the Bamboo Fun (Medium) Black Tablet with Pen, Mouse & Graphics Software because it seems to be the middle of the road version – plenty of features but not the huge price tag.

Anyhow, I would love to know if any of you already have one and what you think of it. Do you use it a lot? Is it easy to use? Would you recommend it?

Categories : TechToys
Comments (20)


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