Essential Keystrokes is…

where I share my favorite tips, tools, reviews and commentary on web design, marketing, blogging, new media and related topics. For more about this site and the voice behind it, check out my About page.


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Archive for Terminology


Posts Too Good Not To Share

Posted by: Char | Comments (7)

shareThe more blogs I read, the more great information I find! And this week, there have been some posts that are just too good not to share with you!

How To Get More Text Link Sales by John Chow

16 Must Read Articles to Get the Most out of Your Blog by the Wrong Advices

8 Ways to Turn Negative Feedback into an Opportunity by Wendy at eMoms At Home

Best Ever Explanation of RSS – thanks to Dawud and David for sharing this excellent video

Need a Website or Redesign? Here is our process. by Prime Marketing Blog – while this is their process, it is similar to mine, and anyone who is considering a new site or redesign should really have a sense of what goes into the whole thing!

And another tool for helping you maximize your web site’s performance – Small Buisness Hub’s Website Grader – thanks to Deziner Folio for the tip!

Comments (7)

SEO Techniques – White Hat or Black Hat?

Posted by: Char | Comments (3)

Black Cat belongs to KeystrokesWhether you are doing your own search engine optimization or having a company do it for you, you should know if the techniques being used are considered “white hat” (ethical and acceptable) or “black hat” (unethical and no longer acceptable).

Examples of White Hat Techniques:

Examples of Black Hat Techniques:

  • Keyword spamming or stuffing
  • Cloaking or doorway pages that serve the page one way to the search engine spiders and another way to the visitors
  • Spamdexing or abusing search engine algorithms
  • Hidden or invisible text

Of course, the search engine optimization technology and best practices are always changing. To stay up-to-date with the latest techniques do your research. Some good sites include:


What is a Widget?

Posted by: Char | Comments (1)

Last year when I got my iMac G5, I was getting to know my way around it and all of a sudden a layer of little windows appeared with the latest weather, a solitare game, maps, calendar and a variety of other little gizmos. On the Mac it is called my Dashboard, but after a bit of research, I figured out that these are called widgets – small files that run single applications in individual window that can be customized for your desktop. I’ll call them “Geek Toys“.

Originally created in 2000 using XML, they were launched for the Mac platform and now using Java, they are available for Windows.

Where do you get these widgets? The name in the game used to be Konfabulator, but it appears that Yahoo! has bought them out. Yahoo! Widgets gallery lets you find widgets and download them, or if you are a widget creator, you can submit them too.

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Categories : Terminology
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