Essential Keystrokes is…

where I share my favorite tips, tools, reviews and commentary on web design, marketing, blogging, new media and related topics. For more about this site and the voice behind it, check out my About page.


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Archive for Video


Happy RSS Day

Posted by: Char | Comments (4)

May 1st is RSS Awareness Day! In celebration, let’s start off with the best explanation of RSS ever from the folks at Common Craft.

Once you understand what RSS is, you need to find your favorite aggregator. Personally, I prefer Google Reader, but I know many who swear by Netvibes, Pageflakes and Bloglines. (Here is a full list of feed aggregators). This allows you to stay up to date on your favorite sites from one convenient site.

More fun RSS tools:

  • A huge compilation of free RSS icons of all shapes and sizes for you to use on your site
  • Feedburner – the ultimate tool for managing, publishing and monetizing your feed.
  • Mashable has the ultimate list of 120 RSS Tools with everything from readers, plugins, hacks, and such to help you get the most of your feed.

Happy RSS Day! Don’t forget to hug your chicklet today!

Comments (4)

Twitter in Plain English

Posted by: Char | Comments (3)

The team at Common Craft are at it again! They have produced another video that explains a technology tool in plain English – this time its Twitter. Twitter is a micro-blogging tool that fills in that gap between email and a blog post and allows you to have short 140 character conversations with your friends and follow the conversations of those who you find interesting.

Funny enough, I came across the video via a tweet from Mike Sansone of Converstations on Twitter. If you are on Twitter, you can follow me, too.

PS – Have you heard about SOBCon08 yet? It is part conference, part business school for bloggers, and will be the blogging event of the year. Check out the list of speakers they have lined up already – you do not want to miss it! I am competing in the SOBCon contest to go to the event for free – click on any of the SOBCon links (or the cool banner on the right) and help me out. You don’t have to do anything fancy, just click.

Comments (3)

When many business owners are asked their thoughts on video online, a lot will still tell you that is where the kids go to find funny videos. However, the times are changing and more and more businesses are finding creative ways to use video to promote their brand and products. Many campaigns are being launched through the use of videos in lieu of traditional marketing methods.

For almost a decade, I have been working with the Susan Carol Associates Public Relations (SCAPR) team as a web designer and new media consultant. Recently SCAPR did a sample video for her clients, introducing video as a PR tool, as well as other new media strategies.

If you watch the whole video (2 minutes) you’ll even see my on screen debut! I make an appearance towards the end.

What’s your opinion? Is online video a viable public relations tool for the average company?

UPDATE: It looks like we got all the bugs worked out. If you had problems viewing it before, please give it another look.

Categories : Video
Comments (5)


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