Did You Know You Can Get Traffic From CNN?By
So, I was going about my business last week when the latest story about another toy recall hit. The recall of Aqua Dots struck a nerve with me because that was an item my two artsy girls had recently added to their Christmas Wish Lists. Moments after reading the CNN story, I opened up my dashboard at Raising a Healthy Family (I know, I know, too many to keep up with!) and started writing. I linked to the CNN story and the CPSC site complete with a listing of all the recalls, and hit publish.
I went about my daily tasks and while having lunch I decided to check my stats (yes, I can’t help myself). When I opened the stats for Raising a Healthy Family, I noticed a large number of referrals from none other than CNN.com. Now I was really curious. How on earth was I generating traffic FROM CNN and not the other way around?
It seems that mainstream media is really starting to embrace bloggers. At the bottom of most CNN stories there are now one or two drop down boxes – one is Sound Off and the other one is From the Blogs. From the Blogs highlights three sites that linked to the article and three blogs that are talking about that topic.
It seems that for some period of time, my post at Raising a Healthy Family showed up in that section of the page and generated traffic for me. How cool is that? Now, it wasn’t quite as much traffic as I got from the Stumble effect on the article – 200+ visits from CNN and 3,000 visits from Stumble Upon, but it was traffic and from what I can tell, good quality traffic.
I wasn’t satisfied in just knowing that the traffic came from CNN – I wanted to know why. Upon further research, the company Sphere.com is providing a service that matches up mainstream news items with the conversations in the blogosphere – or as their tag line states – “Connecting Blogs and News”. The fact that this application is being used at a media outlet such as CNN is pretty exciting.
As blogging and other new media outlets continue to grow, I think the line between traditional media and new media is going to blur even more.