Essential Keystrokes is…

where I share my favorite tips, tools, reviews and commentary on web design, marketing, blogging, new media and related topics. For more about this site and the voice behind it, check out my About page.


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Does Your Site Give Your Visitors What They Are Looking For?

By Char

Ponder this for a moment, you have a beautifully designed, slick looking web site that you just “know” your visitors will love, after all, you do. It has all the bells and whistles, that expensive Flash intro, and graphics galore. But is it missing what your customers want most? Content. Relevant content.

Specific audiences are looking for specific content and more than 70% of web customers are using search engines or search directories to find the sites that have the content they want. The competition is tough. Getting those coveted top spots in Google without paying for them takes time, effort, a well constructed site, and CONTENT, relevant content. The search engines, by nature, prefer large, dynamic sites to smaller, static sites. So do users.

As part of your search engine optimization strategy, think about what your potential customers are coming to your site to find out. Take a look at your web traffic logs and review the keywords that are being used to find your site. Are they what you want them to be? Look at the content on your competitor’s site. Are the key phrases you want to promote being written into the copy effectively? Sometimes it is helpful to step out of your comfort zone and have an independent third party review your site, whether it is just a good friend, or an experienced web writer.

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