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Essential Tools of Affiliate Marketing Pro Evgenii “Geno” Prussakov

By Char

Last fall I was invited to ShareASale’s exclusive Think Tank event in California. On the flight out I noticed that the gentleman sitting a few rows in front of us looked familiar, but I couldn’t quite figure out from where – until we were at the first social event at Think Tank that evening. The familiar face was Evgenii “Geno” Prussakov from AMNavigator and little did I know until we got talking, that he lives just a few minutes from us – small world!

Geno is the founder of He is an affiliate marketing author, educator, and blogger. Geno authored the bestselling “A Practical Guide to Affiliate Marketing“, and continues to share his experience-based affiliate program management and online marketing knowledge in his blog on a daily basis. He has been one of the three finalists for the Best Blogger award 2010 by Affiliate Summit, and holds multiple Best OPM of the Year awards by Educated in linguistics, psychology and international relations (one of his degrees is from the Univesity of Cambridge), he has become one of the most popular names in affiliate marketing — for his mindset of a persistent student, and his character of a passionate practitioner.

I recently asked Geno what his essential tools for working online are and here they are, “in his own words:”

Google Alerts – Google Alerts is an excellent and free tool that delivers emails alerts on what’s being said about you, your business, your industry, etc online. It is easy-to-setup and fairly comprehensively customizable (can include news, blogs, video, etc). At the time, it doesn’t monitor Social Media for you. For ten free tools that do, read my Brick and Mortar Businesses Must Monitor Online Space blog post.

The Bat! – The Bat! is an email client created by Ritlabs SRL. I’ve been using it for the past 5 or 6 years, and just a few months ago I’ve found out that their main development office is located just a block away from my birthplace in Chisinau, Moldova. What a pleasant surprise! It’s a great little email client (with multiple useful plugins), and they keep improving it constantly.

Google Analytics – I know why they do it, but I am still amazed that it is being done – a web analytics tool as powerful as this offered free of charge. I use it for analysis of my websites’ performance for multiple times daily. For competitive intelligence, on the other hand, I use,, and Alexa.

WordPress – This one is also sweet as it can get – robust and free. I love WordPress, and recommend it to everyone who is considering blogging.

Macromedia Dreamweaver – Of course, it is now Adobe Dreamweaver CS4, but I use one of the pre-Adobe versions. Good, robust tool for creation of HTML pages – simple enough for non-coders to use effectively. I use it both for website editing, and newsletter creation.

Adobe PhotoShop – No day passes by without me using my PhotoShop. I’m a self-taught user of this program, but I cannot imagine my professional life without it. Blog posts without images are blend. So, I use it to create/edit pictures and graphs that liven up my blog content. I also use it to put together banners (the ImageReady editor that I have incorporated in my 2007 version is especially helpful here), editing professional and family photos, etc.

Total Commander – This is my file manager (also has a good FTP client embedded in it).

Mozilla Firefox – After trying every other one out there, this is my web browser of choice.

Twitter and Facebook – Every article I read, every post or article I write myself, and everything that I believe may be of benefit to my fellow affiliate marketers, I tweet or post on Facebook. As a result, Twitter is the #2 referrer of traffic to my blog, while Facebook – #4.

Skype – I have a landline number tied to Skype, and I make many of my national and international phone calls from it (very few companies can beat their rates). I also use it extensively as an instant messaging tool, file transfer tool, and to host phone conferences, and arrange video calls. I used to manage Skype’s affiliate program (back in 2007), but fell in love with it way before that. I still am. & – I write a lot, and consulting dictionaries is a part of my daily routine. These two websites help me a lot.

Google Translate – Launched just a few months ago, Google Translate quickly gained my respect. Being a professional linguist and translator myself, I am extremely suspicious of any machine translation of text. However, when it comes to translation of words, Google has once again put together an amazing tool. I highly recommend it for word (not text) translation.

Geno’s AMNavigator blog is absolutely packed with really valuable information for just about anyone working in the online world, but it is a MUST read if you are involved in affiliate marketing in anyway. The all-time readers’ favorites:

And don’t forget to check out his books as well :

Don’t forget to stop back next week for more essential tools for success, featuring ultra-talented web designer Selene Bowlby of iDesign Studios. If you are interested in sharing your essential tools for business, drop me a line at cpolanosky [at] gmaildotcom.

Categories : Essential Tools



Hootsuite is fantastic. Thanks for the tip.


Great tools! I have found that for every image I make, I use Its free and very robust. It always gets the job done. I totaly forgot about google alerts, great tool. I will start using that too.

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