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Getting Listed – How Long Does it Really Take?

By Char

A common misconception in web publishing is that “if you build it, they will come”. I frequently have clients ask me why their sites are not showing up in the search engines within days of it being launched. They expect that once their site is built and submitted to the search engines, it will show up on the first page and traffic will begin flowing in.

It’s not that easy. These things take time. Just for comparison, here is a listing of the major search engines and the length of time it typically takes to get listed. (From

  • MSN – up to 2 months
  • Google – up to 4 weeks
  • Alta Vista – up to 1 week
  • Excite – up to 6 weeks
  • AOL – up to 2 months
  • HotBot – up to 2 months

Like other aspects of your business, you have to be patient. Remember that your web site is only one piece of your entire marketing puzzle, and that search engine traffic is only one of many ways to direct traffic to your site.

Categories : Miscellaneous

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