Help Me, Help You – Getting the Best out of your Web DesignerBy
No, I am not talking about the new TV show starring Ted Danson. I am talking about how you get the best out of your Web site designer.
1. Tell me about your audience. Are you selling a retail, consumer good or do you provide a business to business service?Â How do you get the majority of your new business? What is their demographic?
2. Tell me about your business. What is the price point of your product/service? How long have you been in business? What is your style? What has been your most successful marketing avenue to date?
3. Tell me what you think your Website needs to accomplish. Do you expect it to sell products? Is it a resource site? Do you anticipate it having interactive features?Â Is it basically an electronic brochure?
4. Show me some examples of sites you like and don’t like. This is more important than you think. It will make it much easier for me to get the concept right the first time if I have a sense of what you like and what you don’t.
5. How often do you expect to have new information on your site? Do you generate news or have frequent announcements? Would you like to be able to update your site or parts of it?
6. Have some content in mind. Do you have a logo in electronic format? What would you like to say? Do you have brochures or corporate/product information?Â The more of this information I have in advance, the better I can organize your site.
Web designers can’t read minds (at least I can’t), so the more you can give them up front, the more efficient they can be designing and buiding your site.