Is Your First Draft Your Best Draft?By
Back when I was in high school I always did better on tests if I just went with the first answer that came to my head. If I over thought my answers, I would invariably screw something up.
I am in the process of working on a new client project and part of the requirement was that I produce three different mock ups (yes, I am being compensated for all three designs) from which the client could pick their favorite aspects.
I did a handful of pencil sketches (David Airey would be proud of me) and then set out to work. I had been given some general guidelines of what they were looking for, but nothing too concrete.
Needless to say, I loved the first concept. Coming up with two other design concepts became much more challenging. I did manage to come up with the other mock ups, but I just didn’t like either one nearly as much.
We had a meeting with the client today to review all the concepts. Guess which one they liked best? The first one I did – with a few minor tweaks.
I am still glad I did all three versions because it gave me an even better feel for what elements the client is very passionate about (positive or negative).
How about you? Are you like me – a go with your gut kind of gal? Or are you a big time brainstormer, edit, re-edit, review, re-edit kind of a person?