Keeping Up With the Masses – Corporate Social Media UseBy Char
There is no disputing that the general public has embraced social media and it is here to stay – although we know it will evolve. Companies, both big and small, are starting to come to the realization that social media can be a positive part of their overall business strategy. The following are some articles I sent on to a client this morning who is beginning to develop a social media strategy:
DoshDosh put together a great guide for beginners, marketers and companies to using Twitter – complete with 17 ways to use it as inspiration.
Business Week talks about how companies are starting to use Twitter to bolster their brands.
I’m pretty sure I have linked to this before, but Peter Kim has put together a list of companies and what social media tools they are using.
The Boston Globe reports how businesses are using social media to identify and resolve customer complaints.
According to an Inc. study, its Inc. 500 companies are early adopters of social media use.
And Jeremiah Owyang gives tips and resources for monitoring your brand online.