Making the Most of Your Website – Create a Marketing Plan

Is your web site (blogs fall into this category, too) accomplishing what you had planned for it?  You don’t know? What plan, you say? Just like any other business, a web site needs a marketing plan.  If you are under the mindset of launch it, blog it or sell it and they will come, you are wasting your precious resources (time and money).

How many times have you heard the following saying?

Plan your work and work your plan!

This saying holds very true to the web, too.  Without goals, strategies, and timelines, you are just wandering through cyberspace hoping to get lucky.

Next week I will be doing a 5 part serial post on creating a marketing plan for your website.  I hope it will be helpful for new web site owners and bloggers as well as those who have been pounding the virtual pavement for a long time.

We’ll meet again Monday morning! Until then, enjoy your weekend.