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Making The Transition To The Business You Love

By Char

DevDad We have a Guest Blogger today!  Mike, a.k.a DevDad, is a web designer and SEO specialist from Tampa Bay, Florida. Mike writes at DevDad as a way to document his life as a stay-at-home dad, as a new business owner, and as a guy who is trying to figure out how to juggle more than he is used to.


One of the things I have struggled with throughout my entire career, whether working for myself or someone else, is whether I should focus on the things that make “bringing home the bacon” exceptionally easy, or those that I legitimately enjoy. I have always done web design, but don’t consider myself particularly gifted when it comes to the actual creation process, and more importantly, I don’t really enjoy it. What I love, however, is the internet marketing field as a whole.

I love writing and turning the basic text people throw on their websites into optimized, sales-driven page copy. Yes, it’s geeky, but besides my daughter, I literally live for making websites successful. I do not, however, live for making websites. There is something magical about turning a side project into a self-sufficient driving force for a client’s business. While the actual design process is obviously an essential factor in terms of success, it just isn’t where I shine. When success is quantitative, you can quickly and easily measure whether or not you are doing your job, which, for me anyway, is extremely important.

There are literally thousands of web designers out there who consider themselves SEO specialists – I was one of them, only the opposite. I have become an internet marketing specialist that is also a designer. If we could all face the facts about what we are and are not, we’d all have businesses that produce higher quality products, and as a result, are much more profitable. It took years, but I have come to the realization that I am not a web designer. I have an eye for good design, but I lack the interest, workflow, and at times, the ability to take on large-scale design projects. Sure, I’ve completed dozens of websites, and have overwhelmingly happy clients. I just don’t love it.

So, to all you designers out there who pretend to be marketing people, and marketing people who pretend to be designers, why not focus on what gets you hot? If it’s design, focus on design! If it’s marketing, focus on marketing! If it’s both, more power to you! For those of you that realize that you really enjoy or excel at one aspect of the internet “game”, I’m sure there are plenty of people who would love to collaborate on projects to make sure everything is completed quickly, properly, and passionately. I can even think of one guy that would love to work something out with a designer who is tired of doing the marketing on client projects!


Char speaking now! I agree with Mike. There are so many aspects to working in Web design and it is difficult to be good at it all, especially if you are interested in taking on larger projects. One of the biggest benefits to blogging and social media is the ability to connect with others in your field who have complimentary skill sets to your own.

Here are a few more of my favorite posts on finding your passion and putting it into play in your business:



I’m right with you both. Being involved with head AND heart means that we’re fully engaged. That has to bring forth a better business, a better product or service, a better relationship with those we meet. Oh Yeah!


More passion equals more fun. More fun equals more revenue. So glad to see Mike share that with us. Thanks for letting him into our world Char!

And thanks for linking to my article. Always appreciate the link-love!



The joint venture is the not-so secret weapon of the successful entrepreneur — especially those working mainly in the intertubes.

Great article, Mike, and thanks for the mention Char.


Liz – so many of your posts encourage us to explore what makes both the heart and head happy – thank you!

Phil – you are most welcome! I am happy to introduce Mike to my readers as I have really enjoyed reading his blog lately.

Tony – while the joint venture is not so secret, as an entrepreneur it is often difficult to rid yourself of the “I can/have to do it all” mentality and find those who have something to add your business – then hand it over to them. Thanks for reminding us of its importance.


Well put Mike & Char! I was a horrid programmer when I was back in the one man shop days. My talents lie in creative, layout, usability, strategy, marketing, seo … and that’s where I stay focused. I have a team of talented programmers and other focuses so that I can do my best and work in their specialty. It really does seem almost impossible to be everything, especially at an exceptional level.


Aaron – How many years of being in business for yourself did it take before you finally were willing to outsource? Or did you do it from the start?

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