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Oh The People You Will Meet at SOBcon

By Char

sobcon-registerSOBcon, the blogging conference of the year is less than two weeks away and I am already living vicariously through those who are going. I have a prior commitment and cannot make it, but I happen to know quite a few lucky souls who are, and I can’t help it – I am excited for them.

Sandra Renshaw and Easton Ellsworth are both bloggers I admire, and they are both going to be at SOBcon. Sandra was the first one to register and Easton wouldn’t even think of missing it! I took a few minutes to ask these two some questions about why they feel attending SOBcon is so important and what they are most looking forward to.

Sandra Renshaw of PurpleWren

Char: I notice on the SOBevent site that you are the first one registered. What was so compelling about the conference to make you sign up first?

sandy0606Sandy: I knew this event was in the planning stages, so when registration opened, I was there! It’s an opportunity to meet many of the people I know from the comment box. These are real people I have relationships with – business bloggers who intend to grow and improve. That’s the kind of people I like to hang out with.

Char: How much of a role do you expect the attendees to play in this conference?

Sandy: A lot. I’m not sure how, but it will be fun. Probably some small group work, and something silly. Knowing who some of the presenters are, we’re in for a treat.

Char: As an attendee, what would you like to contribute to the conference?

Sandy: I like to give my input (thoughts, experiences, etc.). You never know what you might have to say that is just what another person needs to hear that day.

Char: Who are you most looking forward to meeting face to face?

Sandy: Only one? That has to be Phil Gerbyshak. We have worked together and talked by phone so often. Several others I have already met – the Iowa Blogga Nostra, Liz Strauss, and Starbucker. I’m looking forward to meeting every person there. Do you think we’ll have time to sleep?

Char: Which session are you most looking forward to?

Sandy: Oh, I can’t pick just one – how about two?

  • Community night with Christine Kane. Her blog is one of my favorites and I can’t wait to meet her.
  • The session with David Armano. I love his work.


Easton Ellsworth of Business Blog Wire

Char: What influenced your decision to attend SOBcon most – the speakers, the event format, or what you will bring away from it?

eastonthumbEaston: The speakers and attendees. I’ve never met any of them in person, but I know many of them through blog comments, emails, phone calls, etc. But I’m also highly intrigued by the participatory nature of the conference.

Char: What are you hoping to get out of SOBcon?

Easton: A better understanding of how to really use blogs and other Web publishing tools to connect with people. And a closer connection with al lot of bloggers I’ve only met online up to this point. Also I promised to give anybody a hug who wants one.

Char: Which speaker are you most interested in hearing? Why?

Easton: Liz Strauss. She has a rare gift for capturing the attention – it’s difficult not to listen intently to what she says. And I think she has a great vision that transcends blogging and extends to our potential as human beings to make a positive difference in the world.

Char: Do you think the conference will be beneficial to those who are not bloggers – yet? Do you think a non-blogger will come away with the blogging bug?

Easton: Yes, yes, yes! And the real reason for that is NOT the technology – rather, it’s the personal appeal. Businesses improve by leaps and bounds when they harness the power of conversation and connection inherent in blogging. It’s not automatic, but it is simple.

Char: Do you anticipate being an active participant in the sessions?

Easton: Absolutely. I’m not really sure what is going to happen, but I’ll be laughing and learning along with everybody else.

Have you registered yet? What are you waiting for?



Categories : Blogging



Sounds cool – I’m going also and can’t wait to meet the others!

Jason Alba


Quite an interview with 2 amazing peeps here Char!

I’m looking forward to hearing Christine Kane’s music, just like Sandy is. She’s absolutely amazing.

Easton’s point about this NOT being about blogging is spot on. It’s all about conversation, and a blog is just the medium.

(and I am totally humbled that Sandy says I am the one person she wants to meet in person. Thank you Sandy!)

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