Online Video – It’s Not Just For Entertainment AnymoreBy
When many business owners are asked their thoughts on video online, a lot will still tell you that is where the kids go to find funny videos. However, the times are changing and more and more businesses are finding creative ways to use video to promote their brand and products. Many campaigns are being launched through the use of videos in lieu of traditional marketing methods.
For almost a decade, I have been working with the Susan Carol Associates Public Relations (SCAPR) team as a web designer and new media consultant. Recently SCAPR did a sample video for her clients, introducing video as a PR tool, as well as other new media strategies.
If you watch the whole video (2 minutes) you’ll even see my on screen debut! I make an appearance towards the end.
What’s your opinion? Is online video a viable public relations tool for the average company?
UPDATE: It looks like we got all the bugs worked out. If you had problems viewing it before, please give it another look.