Essential Keystrokes is…

where I share my favorite tips, tools, reviews and commentary on web design, marketing, blogging, new media and related topics. For more about this site and the voice behind it, check out my About page.


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Road Map for the New Year

By Char

compassMy road map for the New Year is kind of like the one UPS followed during the holidays – maximize the right turns, except I may throw in a left turn here and there to keep from going in circles. I am predicting a year of change, continued growth and learning, as well as a year of challenges, but I am up for it.

I don’t do resolutions, but I do set goals. These goals are the destination points on my map, the journey may not follow the most direct route, however.


1. Determine the size of business I am comfortable handling. At this point, I have to do one or a combination of three things: stop taking new clients; start designing sites using Drupal or Mambo so my clients can maintain them on their own; or outsource some of my work. My guess is that a combination of options 2 and 3 will occur.

2. Streamline my administrative and financial processes. These aren’t my strengths and I waste too much time on them.

3. Continue to learn new technologies.This includes keeping up with the latest HTML, PHP, CSS and other techniques. It also includes learning how to use other web tools, add ons, and strategies for maximizing my web sites’ and client web sites’ value.


1. Continue the Essential Tools series and develop a new series to highlight projects. I would like to highlight some of my projects and those of other designers in the form of case studies – explaining what tools were used and why.

2. Renovation of the site layout and features. I am feeling boxed in and have learned over the past 6 months that there are things you need in the sidebar and things you don’t. What works on my blog may not work on yours, so it is time to do some tweaking.

3. Continue the conversation. I have been so impressed by the quality of people I have encountered through blogging. So many of you have helped me grow professionally and many of you I even consider friends.

Happy New Year to all. I hope you have been able to use the past few weeks to recharge, spend time with family, and plan your course for the upcoming year.

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Excellent stuff you intend to achieve in 2007. I can see you doing all of them. I love your tech tips. I learn a LOT from you…and I’m a bit of a techie myself. Thank you for sharing what you do!


Thanks Phil. I hope I can reach these goals – I’m sure my blogging buddies will help me stay on track!


Hi Char,

Great job on your road map! As far as business goals – would you like to discuss? I might be able to assist as you transition. Sounds like you are very busy.



Thanks Sandy. While I am very busy, I am working on streamlining things so that I can grow if needed. I am also lining up people to take overflow if needed. I’d love to talk one of these days – to learn more about you and where your talents are.

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