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Sprint Now Network Ad By The Numbers

By Char

Very few commercials are good enough that I want to watch them in the first place, let alone write about them, but the new Sprint – Now Network commercial is so good I have to share it with you.

The ad shares an amazing cross section of data in a very easy to digest format – its visual, relevant and its presenting numbers about what people are using their Sprint cell phones for NOW. Like:

  • The number of cell phone users – then how many just hung up
  • The number of incoming emails – and the power of spam filters
  • What people are searching for
  • How video is being used on their phones
  • The popularity of texting – even in business meetings
  • People using their phones for Twitter – and the fact that 26% of the population has no idea what Twitter is
  • That people are using their phones to research destinations (such as restaurants) and oh, by the way, we even lose those phones
  • And the fact that now, the first thing people do when a flight lands is turn on that cell phone!

That is a TON of information – relevant information with a little humor built in – that is conveyed in less than 60 seconds! And as someone who uses my cell phone for just about every one of those purposes, I got a really good sense that if I ever needed to change providers, that Sprint would have everything that I need. Luckily Verizon has done a great job of offering the services I need at a price I am satisfied with, but if I ever considered changing, the first network I would think of would be Sprint.

What other ads/commercials have you seen that are so effective, especially in today’s highly fragmented ad market?

Categories : Marketing, TechToys



I love that commercial.


I have Sprint and online access. It’s crazy how you can find so much online and be able to read blogs and like you said search for resturants, movies etc. Sprint even sponsors Myspace, Facebook, and even Twitter! And when you have a job that is online you’re able to work on run, pretty convient :)


Amazing! I love this video.


OMG I LOVE THIS AD SOOOO MUCH!!!! I found this because I googled now network ad because I wanted to watch it!!!! The site is AMAZING!!!! TOTALLY GO VISIT!!!!!

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