Archive for FTC
If you are a blogger, website owner, social media hound or have a presence on the web in any way, shape or form, you have probably heard the new from the Federal Trade Commission this week on disclosure and the potential for fines if you fail to disclose.
Disclosure is a good thing. It helps keep the social web honest.
Personally, I am not going to review, promote or endorse any product I don’t love, use or feel strongly about its benefit anyhow. And when I do receive an item for review, I let my readers know. However, like many bloggers, I have gone one step further by adding a blanket disclosure statement to my site to let my readers know that I do make money from my website and that it comes in many forms – affiliate marketing, product reviews, direct sponsorship and consulting. If I am providing you with good information then why should I not be compensated?
So, what do you put in your disclosure statement? The team at IZEA, one of the leaders in the sponsored conversation space, have put together a very useful tool – DisclosurePolicy.org. Use the tool to customize and build out your own disclosure policy. It’s quick, easy and relatively painless. (And no, I have not been compensated in any way for recommending this tool to you – I just happen to think it is a really good idea!)