Archive for Matt McWilliams
After three snowstorms in two weeks, my definition of “essential tools” took on new meaning, but now that the East Coast is digging out I am happy to be talking about software again and not snowplows!
This week’s Essential Tools edition features Matt McWilliams, the Affiliate Manager at Legacy Learning Systems in Nashville, Tennessee. Legacy’s ‘Learn and Master series’ has a mission of “Bringing Personal Dreams Within Reach,” making difficult skills, such as guitar, piano, drums, ballroom dancing, and more accessible through multimedia self-education courses. In 2010, Matt won the Affiliate Summit Pinnacle Awards Affiliate Manager of the Year. He has also won awards from ABestWeb, the leading online affiliate community, for his affiliate management skills and advocacy of affiliate marketing.
HootSuite – Matt likes HootSuite because it’s really easy to manage his Twitter accounts and shorten URLs. One thing HootSuite allows him to do is schedule tweets on delay if he knows they are time-sensitive and he won’t be near a computer. Plus, many of the others like Tweetdeck and always seem to crash his system where HootSuite seems more stable.
Google Docs – Matt has a Virtual Assistant in India who is constantly collaborating with on things. It’s great to have an online tool to share documents through rather than do the whole email back and forth thing. He was reluctant to use Google Docs until this year, but now hardly uses anything else.
ABestWeb – What can I say? ABW is like his affiliate family. There is a support forum and Matt loves interacting with affiliates, learning and occasionally actually helping others, too. He also appreciates the affiliate managers forum where he can ask honest questions and get honest feedback from other great affiliate managers.
iTunes – Really, how could anyone ever make it through the day without music! Plus Matt uses iTunes to catch up on all the great affiliate podcasts like Affiliate Thing, Geek Dads Weekly, Both Sides of the Tracks, and others, just to name a few.
Meebo – Matt uses Meebo to manage all of his Instant Messaging clients. He has 5 for business use and 2 for personal use and is constantly chatting with Legacy’s affiliates, other affiliate managers, his virtual assistant and his wife throughout the day.
CamStudio – CamStudio is a free screen recording software that is not great, but it’s free and does the job. Matt uses CamStudio to do tutorials featuring screen captures. It records the video into either AVI or FLV. The quality is decent but again, it’s free!
Windows Movie Maker – Matt claims he is not exactly a video guy but he does all of Legacy Learning’s affiliate videos and he doesn’t know how to use anything else. One of his goals is to learn something a little more advanced and be cool like everyone else. When he needs something more advanced, he just asks Legacy’s production team. They are a video company after all.
One of the reasons Matt is a super star affiliate manager is that he genuinely cares and gives Legacy’s affiliates the tools they need to succeed. Even if you are not an affiliate marketer, check out the Legacy Learning Affiliate blog for more great resources and articles to help you succeed in business online.
Don’t forget to stop back next week for more essential tools for success, featuring Evgenii “Geno” Prussakov, founder of AM Navigator, Affiliate Marketing Author, Educator, and Blogger. If you are interested in sharing your essential tools for business, drop me a line at cpolanosky [at] gmaildotcom.