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Archive for Video


Monetize Your Own Videos

Posted by: Char | Comments (2)

videoDo you create videos for your website? Did you know that you can monetize those videos with product links that are relevant to the video’s content? If you are a member of the ShareASale affiliate network, you now have a pretty amazing tool that will allow you to recommend individual products throughout your own videos and generate revenue from those product recommendations.

Let’s say you have a craft site and you do a video containing step by step instructions for creating a project. With the Make-a-Video tool, you can go back through the video and link to merchants (that are part of ShareASale) that sell the materials you used in your video. How cool is that? ShareASale has so many different merchants in their program that chances are, what ever your video topic is, there is a product that would be a good match.

Another example – would you ever imagine that a video about a golf event would be the perfect opportunity to recommend a ballroom dancing product? Think again.

Better yet, go to the ShareASale blog and watch the video tutorial on creating your own monetized video, then watch the finished product below to see how golf and ballroom connect. If you are patient and watch the entire golf event video, you might just see a lady wearing a purple shirt sink a pretty fabulous putt… (hint, that’s me).

Disclosure: I was one of the invited guests to the ShareASale Think Tank event and had the pleasure of playing (sleep deprived) in the Golf Event. I also use ShareASale to monetize many of my sites. However, their Make-A-Video tool is still awesome, and you needed to know about it!

Categories : Making Money Online
Comments (2)

Sprint Now Network Ad By The Numbers

Posted by: Char | Comments (4)

Very few commercials are good enough that I want to watch them in the first place, let alone write about them, but the new Sprint – Now Network commercial is so good I have to share it with you.

The ad shares an amazing cross section of data in a very easy to digest format – its visual, relevant and its presenting numbers about what people are using their Sprint cell phones for NOW. Like:

  • The number of cell phone users – then how many just hung up
  • The number of incoming emails – and the power of spam filters
  • What people are searching for
  • How video is being used on their phones
  • The popularity of texting – even in business meetings
  • People using their phones for Twitter – and the fact that 26% of the population has no idea what Twitter is
  • That people are using their phones to research destinations (such as restaurants) and oh, by the way, we even lose those phones
  • And the fact that now, the first thing people do when a flight lands is turn on that cell phone!

That is a TON of information – relevant information with a little humor built in – that is conveyed in less than 60 seconds! And as someone who uses my cell phone for just about every one of those purposes, I got a really good sense that if I ever needed to change providers, that Sprint would have everything that I need. Luckily Verizon has done a great job of offering the services I need at a price I am satisfied with, but if I ever considered changing, the first network I would think of would be Sprint.

What other ads/commercials have you seen that are so effective, especially in today’s highly fragmented ad market?

Categories : Marketing, TechToys
Comments (4)

twitter91Chances are if you aren’t already on Twitter, you certainly have heard enough about it in the media to at least be curious as to what all the buzz is about.

My best explanations for Twitter are a global water cooler, business mixer or cocktail party. You are exchanging small bits of information – both personal and business/interest related – while coming in and out of multiple conversations.

For the basics, check out this video from one of my favorite sources, Common Craft, called Twitter in Plain English:

While Twitter really started out as a way of filling in the gap between email and blogs, it has become so much more! Twitter has become the ultimate networking tool (just ask Wendy at Sparkplugging about how Twitter landed her a spot on the Today Show), it has become another tool in a brand’s marketing toolkit, and it has become the place to make new contacts, find resources, and get connected in the social media arena.

So how do you even start to navigate Twitter, know who to follow and what to tweet?

Getting Started:

Sign up at Twitter. Use your real name, “handle” or company name and get started on your profile. Add your location (even if you define it in your broader metro area), add 1-2 lines about your company, interests and web site address (if you have one). You decide how much goes in your profile, but these are the minimums in my opinion.  Add a photo, image or logo to help you become identifiable on Twitter and you are ready to play.  If you want to get snazzy, add a custom background to your Twitter profile (examples and how to at Spoon Graphics).

Who Should You Follow?

Everyone has to be the new kid on the block at some point. Don’t let that keep you from getting started. Start by looking at some of your favorite blogs – are the authors on Twitter? If so, start by following them. Take a look at sites like and to find people with similar interests to yours. You can also search Twitter ( for keywords, conversation topics and niche topics to find people you want to follow.

What Do I Tweet?

With Twitter you only have 140 characters to share what you have to say. Its amazing how good you get at writing in short, descriptive and meaningful thoughts. Ultimately there are no real rules, but to get you started things you may want to tweet about include:

  • What you are doing.
  • Ask a question related to your business niche, something you want to know more about or something even more general.
  • Answer someone else’s question.
  • Respond to a tweet made by others.
  • Share your opinion on current events, shows, and topics of interest.
  • Share your latest blog post automatically using TwitterFeed.
  • You can share links to web pages you like but if the URL is too long you need to use a URL shortening service like

What Else Should I Know?

  • Be courteous and don’t spam. Twitter is like any other social media tool – treat others as you wish to be treated. Be genuine and develop relationships.
  • Tweet on a regular basis and make your Twitter experience a two way conversation.
  • You don’t have to follow everyone who follows you, but try to keep the numbers somewhat balanced. Its hard to have a conversation when you follow 3 people and expect 300 to follow you.
  • You can even block people from following you if you need to – especially if it looks like the follower is really a spammer.

More Twitter Resources:

Remember this was meant to be an introduction to Twitter in as simple terms as possible. Hopefully it will take the mystery out of Twitter! Feel free to share it with someone you know who is getting started on Twitter and of course, you are always welcome to Tweet, Stumble or Digg this, too!

Categories : Social Networking, Video
Comments (13)


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