Essential Keystrokes is…

where I share my favorite tips, tools, reviews and commentary on web design, marketing, blogging, new media and related topics. For more about this site and the voice behind it, check out my About page.


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Archive for yousendit

Another Friday, another installment of Essential Tools!! Through my involvement with the Kellogg’s Snackpicks site, I met yet another incredibly talented web designer, Jenn Chamberlain. Jenn owns Pixel Pop Designs, an interactive design and social media company.  She has been recognized as one of the best female web designers – and for good reason – her portfolio of work is just amazing, including brand names we are all very familiar with.

I asked Jenn what tools she considers to be essential for running her business online. Her favorites in her own words:


YouSendIt is a free service that allows you to send large files over email. It’s fantastic if you work remotely and handle large files. I used to pay $50/month for Basecamp account, but found clients thought it was difficult to use or burdensome. They just want their files sent to them directly without clogging up their email and without having to remember any extra passwords or usernames. That’s


This service is also a life saver for those of us who work remotely and sometimes collaborate with others. Instantly I can share large files with another designer – or access them myself from another computer.

Tweet Deck

Tweet deck is always open on my computer. Not only does it allow me real-time updates simultaneously from all my social media accounts (Facebook, Linkedin, Twitter) but it allows me to stay up to the minute watching what’s happening with my social media clients as well. I can see who’s saying what about my client’s brand instantly.

Google Analytics

Google Analytics is great free service that allows me to track how my blog, websites and client sites are doing. Each morning I can’t wait to see what content is hot… and well, what’s not so hot with my users. I’m constantly learning and evolving content based on user engagement.

Apple Magic Mouse

If you have a Mac, you need a magic mouse. It now comes standard with new iMacs and it’s amazing. It’s wireless, with no buttons or scroll button. Instead, it has a smooth “multi-touch” surface and it supports momentum scrolling (similiar to iphone and itouch).

Smart Brief

Recently I was lucky enough to have met Wendy Goldman Scherer of The Social Studies Group at the Blissdom Conference. She was one of the keynote speakers. I asked her what she read each day to stay current and she told me to sign up for my industry briefs at It’s great! Every morning I receive the headlines for my clients’ industries. It’s impressed them numerous times.

Jenn’s not all business, though. Catch up with Jenn at her personal blog,, too or follow her on Twitter at @pixelpopdesigns.

Don’t forget to stop back next week for more essential tools for success, featuring programmer turned super affiliate marketer, Eric Nagel . If you are interested in sharing your essential tools for business, drop me a line at cpolanosky [at] gmaildotcom.

Categories : Essential Tools
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Essential Links for 11-21-2008

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Here I thought I would have time to do more posting here this week and it is Friday and I haven’t! Well, at least I can point you in the direction of some articles that are useful and worth reading this week…

First of all, do you want to learn 97 ways to drive traffic to your site from someone who really knows what they are talking about? If so, sign up for Dawud Miracle’s teleclass on creative ways to drive traffic to your site – but hurry, the class is next week!

In the words of wisdom department, David Airey reminds us that we should not be seeking praise, rather we should be asking for criticism. After all, how can you move forward or improve if you don’t know where you are missing the target.

You can get a free download of the book The Art and Science of CSS just by following sitepointdotcom on Twitter – read Digital Inspiration for all the details.

Looking for some fun new Photoshop Brushes, Laughing Lion Design is featuring a whole series of them this week.

YouSendIt has always been my first choice for moving large files on the web. They have taken a great product and made it even better – now you can send large files through their Microsoft Office Add-In. In otherwords, if you need to send a large PowerPoint presentation to a potential client, you can do so from PowerPoint using the add-in. Cool.

Have a great weekend!

Categories : Link Love
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