Traffic Source Ratios – Is There a Magic Formula for Success?By
So I was thinking, is there a magic ratio for success based on where your visitors come from? I don’t know the answer to this question so bear with me as we talk through this together.
If you take a look at your site statistics, the visitors to your site come from three basic categories:
- Bookmarks/Direct (type address into the URL box)
- Search Engines (keyword and key phrase searches)
- Referrals (links from other sites)
My guess is, depending on what the goals of your site are, the optimal ratios would be different.
Business site – the goal of your company web site or blog is to build a trust and relationship between yourself and a potential (or return) client. The product or service you provide is targeted at a specific audience and while, search engine traffic is is good for brand awareness and just finding you, it will rarely seal the deal.
- Referrals – 60%
- Bookmarks/Direct – 30%
- Search Engine – 10%
Monetized resource/consumer product site – Whether your site is monetized through direct advertising, affiliate links, Adsense, or you are trying to sell a consumer product, search engine traffic becomes much more important.
- Search Engine – 50%
- Referrals – 30%
- Bookmarks/Direct – 20%
If you have a good idea as to what your end goal for your web site is, it does make it easier to allocate your time and resources into going after the type of traffic you wish to attract.
My question to you – am I just stating the obvious or do you think there is a formula for success? Or am I grasping at straws? I would love to get your insight, opinions, and if anyone can find links to other discussions on this topic, please share!