Comments on: User Reviews Generate More Sales

By: basketer

basketer — Thu, 19 Apr 2007 16:09:06 +0000

Yes I believe it is the strongest image builder.

The best kind of reviews are those which are written in a negative tone towards the product and mention just o0ne advantage that will outweigh the cons in readers’ minds.

I think IMDB uses this concept the best.

By: Char

Char — Thu, 19 Apr 2007 15:36:48 +0000

Tony – Petco was the case study site that was used in yesterday’s webinar.

One of the sites that contains reviews that I swear by is http://www.tripadvisor.com.
I absolutely won’t make a hotel reservation anywhere without going there first and reading reviews. So far, I have not been disappointed in any hotel reservations I have made based on user reviews.

You are right – the review has to be of value!

By: Tony D. Clark

Tony D. Clark — Thu, 19 Apr 2007 15:26:52 +0000

I have to say that well written reader review DOES affect my purchasing decision. It’s funny that you have a picture from Petco. Just yesterday, I chose one product over another there, based on the reviews.

I do the same thing at Amazon and other stores.

The key is the review has to be good. Meaning that, a “great product!” review doesn’t really influence me, where a writeup of an actual experience with the product will.

As far as paid reviews, I typically just ignore them.