Website Optimization Book ReviewBy
When you hear the phrase “Website Optimization”, what is the first thing that comes to your thoughts? Is it how a site ranks in the search engines? How about ways to make your site more user friendly? Or how to make your site faster? Or do you think about the user experience and how to make a click turn into a lead or sale?
Regardless of which of these answers came to mind first, you were right. Each of those concepts is part of website optimization. In Andrew King’s most recent book, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, he methodically takes you through all aspects of website optimization from:
- Search Engine Marketing Optimization
- Pay-per-Click Optimization
- Conversion Rate Optimization
- Web Page Optimization
- CSS Optimization
- AJAX Optimization
- Advanced Topics (Server Side and Client Side Optimizations)
While Website Optimization is well written with plenty of screen shots, useful graphics and case studies, this is not the kind of book that you sit down and read in an afternoon. Rather, I recommend focusing on one chapter of the book at a time – reading, understanding, then implementing the recommendations.
Andy King’s first book, Speed Up Your Site, was released in 2003, but the web landscape has changed so dramatically. His new book takes the trends, tools, and technology of today into account. For example, in 1997 the average web video was 45 seconds – but thanks to faster computers, faster connections, YouTube, Flash, MySpace and digital video cameras, the average web video in 2007 was 192 seconds. As a result, his new book contains about 10 pages on optimizing multimedia for better server and end-user experiences.
Website Optimization: Speed, Search Engine & Conversion Rate Secrets, is a great reference book not only for web professionals, but anyone who wants to know how to tweak a website so it performs at its very best. You can also visit the companion site of Website Optimization Secrets for sample chapters, chapter summaries, full-color figures, and the latest news.