Website Optimization Book Review
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Regardless of which of these answers came to mind first, you were right. Each of those concepts is part of website optimization. In Andrew King’s most recent book, Website Optimization: Speed, Search Engine & Conversion Rate Secrets, he methodically takes you through all aspects of website optimization from:
- Search Engine Marketing Optimization
- Pay-per-Click Optimization
- Conversion Rate Optimization
- Web Page Optimization
- CSS Optimization
- AJAX Optimization
- Advanced Topics (Server Side and Client Side Optimizations)
While Website Optimization is well written with plenty of screen shots, useful graphics and case studies, this is not the kind of book that you sit down and read in an afternoon. Rather, I recommend focusing on one chapter of the book at a time – reading, understanding, then implementing the recommendations.
Andy King’s first book, Speed Up Your Site, was released in 2003, but the web landscape has changed so dramatically. His new book takes the trends, tools, and technology of today into account. For example, in 1997 the average web video was 45 seconds – but thanks to faster computers, faster connections, YouTube, Flash, MySpace and digital video cameras, the average web video in 2007 was 192 seconds. As a result, his new book contains about 10 pages on optimizing multimedia for better server and end-user experiences.
Website Optimization: Speed, Search Engine & Conversion Rate Secrets, is a great reference book not only for web professionals, but anyone who wants to know how to tweak a website so it performs at its very best. You can also visit the companion site of Website Optimization Secrets for sample chapters, chapter summaries, full-color figures, and the latest news.
7 Comments
September 11th, 2008 at 2:12 am
Great review. This book may be something I could get myself into.
-Mike
September 11th, 2008 at 6:38 am
Thanks Mike – it is definitely worth having in your resource library. Stop back in over the next few weeks as we are going to be giving away four copies of the book.
September 13th, 2008 at 12:44 pm
Great post! I think this book is for those who want their websites really ranked high and are fed up of regular ineffective tips.
September 16th, 2008 at 1:30 am
Andy King has done it again! His latest book will help make your website better, faster, and more findable. This is destined to become the definitive guide to web optimization.
September 18th, 2008 at 7:20 pm
This is a book I have to get my hands on. It should be a good read I bet. From the review it sounds like it.
September 28th, 2008 at 2:20 am
Great article here.Thanks for your reviews.I’ll go check your suggested links as well.
October 27th, 2008 at 8:07 pm
Nice review on this book. With technologies relating to web development, I personally don’t like buying books about them since the books get outdated so quickly. With this kind of book though, the tips in it should remain around for a while and especially written by Andy King.